A Study on Using Web Social Media to Promote Library Services in Select Central University Libraries in India

Abstract

This paper describes promotion of library services through web social media in select Central universities libraries in India. In this study 12 NIRF ranked year 2025 central university libraries in India are selected .This paper further explains how social media can be used to promote library services such as new arrivals, reference services and seamless access to information resources, library’s news ,User feedback and effective communication with library users. This study employed a qualitative research methodology for select 12 NIRF ranked central universities in India. The research design adopted in this research study is phenemological where respondents are requested to disclose their experiences, views and opinions regarding their social media use for the promotion of various library services, resources and activities
The purpose of this research is to study and explore the usage of social media to promote library services of select central university libraries in India. Prime objectives of this study includes to know the purpose for which social media is being used for the promotion of library services and resources, various social media platforms usage ,effectiveness of social media ,problems ,challenges and barriers faced by the library professionals . As the library services are the integral part of the library, this study becomes significant in terms of information society, to fulfil the information need of the library users, digitally native users and social networkers to get their information quickly. Present digital era necessitates to explore the usage of social media in promoting library services.
This paper highlights the promotion of library services through web social media especially central universities libraries in India.
Finally on the basis of findings of this research study offers insights to other central university libraries in India to implement social media for the promotion of library services and resources, effective user communication and various library activities such as reference service, real time online help, OPAC, user orientation and training programmes .
This paper strongly suggest and recommends Social Media Policy at National level to standardize to use of social media in academic libraries in India